Imperial War Museum Spitfire wins Shop of the Month

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Museo design is delighted to have worked with Aranxa of Exhibeo VM in creating a playful gigantic pegwall with Airfix plane and giant hanging spirfire. The shop has gone on to win The Association for Cultural Enterprises “SHOP OF THE MONTH” award:

Congratulations to Imperial War Museums who have revamped the kids’ area in their London shop to create a more impactful connection with children and their experience at the museum. In the first four days’ trading, sales of children’s ranges increased by 63% year on year, and sales of the kids’ aviation range increased by 147%.

Reasey Kheng, Buying Manager, told us, “With our content often being of a sensitive nature, we had to find a way to speak to a young audience and engage them whilst still keeping in mind IWM values. 

READ MORE AT THE ASSOCIATION FOR CULTURAL ENTERPRISES WEBSITE >